I sidste uge gav Rand Fish fra SEOmoz en præsentation ved eMetrics London.
Vanen tro har han offentliggjort præsentation, så alle kan få glæde af hans guld korn.
Se præsentation herunder:
Metrics for SEO by Rand Fishkin (eMetrics London 2010)
Bulletpoint fra præsentationen:
Some basics:
- Measuring traffic against macro query growth
- Measuring against search market share
- Measuring against temporal trends
- Keyword selection based on traffic quantity, quality and difficulty of ranking
- Choosing keyword messaging to optimize conversion rate
- Tracking CTRs on search results
- Identifying crawl errors using a variety of tools
- Tracking rankings – when, where and why it’s useful
A handful of intermediate level tactics:
- Getting beyond “last-click” attribution
- Evaluating indexation for SEO
- Tracking vertical search results using filters
And some more advanced items:
- Evaluating metrics for predicting search results ordering and valuing links/content
- Applying metrics to improve your SEO
- Valuing social media together with search
- Discussing the relative impacts (both primary and second-order effects) that social has on rankings
Se det originale blog-indlæg på SEOmoz her.
Hvis du ikke allerede følger Rand Fisk på Twitter kan du gøre det her.